According to data from PageFair, the number of people using an ad blocker on the mobile web shot up 90% last year to 419 million. That is about twice the number of people who block ads on their desktop computer. That is why Opera has announced today that its ad blocker is now available on all major mobile platforms.
Opera said today that it has added the feature to Opera Mini for iOS, Opera Mini for Windows Phone and Opera for Android. Opera Mini for Android already had the ad blocking feature added earlier.
According to Opera's press release, its Opera for Android with ad blocker opened pages 14% faster than Chrome and 79% faster than Adblock Browser. Thanks to Opera's use of compression, it downloaded only 229KB to load the average website compared to 422KB with Chrome (84% more) and 784KB with Adblock Browser (240% more). The lower the amount of data loaded onto your phone from your browser, the further you can stretch your monthly data allowance.
To open the ad blocking feature on Opera for Android, tap on the "O" menu in the browser, then go to Settings > data savings and tap the "Block ads" box. To do the same for Opera Mini for iOS, go to the "O" menu and activate the ad blocker. It is also available in the Opera Turbo savings mode. Just toggle the "block ads" switch to on. If you have Opera Mini for Windows Phone, go to the "O" menu, click on Settings and then on "block ads."
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