And not just any hardware company: it has just unveiled two phones, the Google Pixel and Google Pixel XL, both designed and made by the company once known only for its search engine.

Should Android phone makers like Samsung, LG and others be scared of this new competition coming straight from the company that makes the operating system that these aforementioned companies rely heavily upon? While we think that if Google wants to get serious, it will inevitably threaten the success of Samsung and LG that it itself helped create, it was interesting to see that during the official Google Pixel phone presentation, it was the Apple iPhone that was ridiculed multiple times.

Naturally, we were interested to see how the new Google Pixel and Pixel XL compare against the also-new Apple iPhone 7 and iPhone 7 Plus in one of the most important aspects for a phone: battery life. We took the official battery life numbers by Google and Apple, and put them alongside, so that you can easily see which of these phones holds the promise for longer battery life. Keep in mind that the two companies likely test their phones differently, so not all numbers are directly comparable. 

So rather than proclaim that one of the two - Pixel or iPhone - is the new battery king, use this as guidelines while you wait for the actual reviews of the phones that will give more detailed opinion on this.

Testing methodologies of Google and Apple likely differ, so these numbers should be considered comparable only as a reference rather than truly equalized.