Samsung will have to adapt to a growing market next year if it wants to survive. Early forecasts show a potential drop in sales for Samsung’s semiconductor business, and the South Korean giant won’t be competing in Germany’s camera market either in 2016. This shows that they are basically trying to cut in key areas where they aren’t making enough profit, and perpetuate business in areas where they are selling significant amounts of units. One area where there’s a growing demand is the budget handset business on which Samsung will focus on next year. Another big event in Samsung’s business will be the release of its next flagship device, the Galaxy S7, which is due for a launch in March.
Samsung may reduce smartphone shipments by 12% next year
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