But with little mention of the Galaxy S7 Plus in recent times, industry insider Evan Blass believes that the S7 edge+ has also been struck off, leaving just the S7 and S7 edge.

In some respects, having two devices on offer will help to keep things simple and uncomplicated. But per recent leaks and info, the curved-edge display of the S7 edge won't be the only differentiator from the standard edition. In fact, the S7 edge looks set to pack a 5.5-inch display versus the 5.1-inch panel of the regular S7.

Samsung being Samsung, it's probable that the rumored handsets will arrive at some point in the near future as the company looks to saturate the market with its tech. But at launch, it'll likely be a heads-up between the 5.1-inch S7 and the 5.5-inch S7 edge.