Something that a lot of people forget, is the fact that while Google has their hands in all kinds of businesses. Including a mobile OS in Android, an ISP as Google Fiber, a wireless carrier as Project Fi, just to name a few. Google is an ad company. In fact, they make more than 90% of their revenue from ads. Not just from their search results, although that’s a big number of their ads, also from other sites that use Adsense. Ads have been in Google search results for a pretty long time, in fact as long as we can remember. There would normally be about 3-5 ads on the right-hand side, as well as three or so above your search results. However, Google has decided to change that up a bit.