You won't have a tough time remembering the name of Audi's first electric vehicle, not when the automaker says the SUV will simply be called the E-Tron. That's it -- no model designation, no numbers, nothing else. The automaker told Autocar that it's using the tactic it used back in the '80s when it named its all-wheel drive the Quattro. "It is comparable to the first Audi Quattro, which was known simply as the Quattro," Audi chief Rupert Stadler told the publication. "In the long term the name E-Tron will stand for a pure electric driveline structure."
Audi used "E-Tron" for a couple of hybrids in the past, as well as for the premium R8 electric supercar that it recently killed off. What Stadler is saying, though, is that the E-Tron name will eventually represent a line of EVs. Clearly, the automaker is gearing up to compete with new and long-time rivals getting into the EV business, including BMW and Mercedes. Besides the SUV, which will be the first one to carry the name, Audi also plans to release a hatchback and a sedan (pictured below) under the line before the end of 2020.